People nearby are your potential customers, so you really don’t want to miss the opportunity to get their attention. On top of improving your overall online brand awareness, local search is a significant driver of leads, sales, and in-store traffic for local businesses.
Get yourself in top of the list when being searched.
If your business has a physical store or location, make sure those consumers can find you! To do that, local search engine optimization (SEO) is what you need.